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Li and Shamar Walters German automaker Volkswagen apologized Wednesday for an advertisement that appeared to show a black man being mocked and literally flicked away by a pair of white hands. Hey volkswagen!
For more than five hundred years, America has been a land where people have sought, if not always found, freedom. Those who were successful in their search have come to be seen as quintessential American heroes.
German automaker Volkswagen apologized Wednesday for an advertisement that appeared to show a black man being mocked and literally flicked away by a pair of white hands.
Hey volkswagen! The ad, which had been posted to VW's German Instagram, showed a black man strolling down a Buenos Aires street when a pair of massive white hands appear from above to push him around — with a giggling woman and comedic sound effects in the background. Then one of the hands, with a thumb and index finger, flick the helpless black character into a street-side cafe or bar called "Petit Colon," which can be translated to mean "Little Columbus," as in sailor and colonizer Christopher Columbus.
The auto company went as far as citing its own troubling history, being founded in under Adolf Hitler, while apologizing. And the whole world is at home with us. Every race, every religion, every gender identity.
This is our most precious asset. This is who we are.
And this video is the opposite of what we are. On behalf of Volkswagen AG, we apologize to the public at large for this film.
Our position pic. This spot was "unacceptable on many levels," according to a statement posted on social media by Volkswagen USA on Thursday.
We sincerely apologize to anyone offended and everyone who viewed. David K. Li is a breaking news reporter for NBC News.
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Share this —. Follow NBC News. By David K. Li and Shamar Walters. Shamar Walters. Sandra Lilley contributed.