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Dating app QuackQuack saw a whopping percent increase in ups from india dating online cities and towns and that took their current user base to 11 million. With the enforced lockdown restrictions and social distancing norms in place, virtual dating has slowly become the new 'Favourite' among Indian singles. The effect can be very well witnessed across dating platforms as they experienced a vast surge in new user ups from all over the country. The platform added the last million users in just days and in the past one year they added around 3. We witnessed participation from people of all age groups and geographies. If was the starter, will be the main course for daters!
Able Joseph, CEO of Aisle, a dating app where users know what they are looking for Looking for love through unconventional methods may seem relatively contemporary. Related stories Can Lava step up its game to take on foreign rivals? Zydus Cadila—the rising star of vaccines 50 years on, how Medimix is keeping itself relevant Throughout history, people have turned every new mode of communication into means to look for love.
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In the late s, the rise of the Darpanet—the internet, as we know it today—became a new way to meet eligible singles, while now we look for companionship through handheld digital screens. But dating, as a concept, took a while to find its way to India. Although platforms such as Matchify and Dil Mil did exist, they had not acquired widespread recognition.
All this changed dramatically when US-based Tinder arrived infollowed quickly by other international giants such as India dating onlineOkCupid and Bumble India, however, did not perceive love the way the Western world did, and did not accept the casual approach of international dating platforms. Consequently, these apps had to learn to speak in a language that Indians would understand. This story appears in the 01 January, issue of Forbes India.
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The pandemic conversations that leaders need to have now. Extremists find a financial lifeline on Twitch. Home Special Report Local Champ How homegrown dating apps are finding love in India Leveraging their intrinsic knowledge of Indian culture and social norms, homegrown dating apps are gaining an edge over foreign counterparts, positioning themselves as means to look for longer-term relationships--and not casual dating--to carve out a market share.
By Aishwarya Shetty.
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